Use of Psychology in Fashion Essay Example for Free

Use of Psychology in Fashion EssayPsychology plays a major role in every professional creative field. The art of modal value design is not an exception. Fashion uses psychology in some(prenominal) antithetic ways, from getting customers to purchase clothing, to self-expression in the clothing, to analyzing psychographics in a population to identify a potential target market. First impressions are made largely on how a individuals attire looks, through use of color, fit, and design. Emotions and moods merchant ship be evoked through fit and color on a individuals body. All these notions on the human brain and psyche are taken into great consideration when designing garments.Psychographics are used to divide people into like-minded groups. This is a way to examine a population and determine what their behavioral patterns are. These behavioral patterns transfer over into the fashion world. With this extremely effective information, the industry can now know who to sell a p roduct to, based on a variety of factors common in these groups. Spending habits, loving class, opinions on certain groups, etc. all apply to a successful marketing campaign. One may use a target market such(prenominal) as women from ages 20-25. However, this includes a huge variety of people. In order to successfully market a product, one must know who they are selling to. A successful marketing campaign includes the behaviors of those women aged 20-25. For example a target market could be described as women aged 20-25, who follow fashions latest trends, not willing to spend more than $60 on a single garment, are politically active, and are mostly independent. Thus designers and marketers can make clothing lines better suited to these individuals.Emotions and moods can be evoked from someones clothes. Fashion is now viewed, either knowingly or not, as wearable art. It is not just an article of clothing, but a form of artwork and decoration that is wearable. Thus, like art, clothin g can evoke emotion through the use of color and composition. Pantone congeals out a forecast for every season with a theme. This theme is then broken down into how it evokes mood changes and how the color palette accentuates this mood. These moods and emotions affect the brain and behavior of the onlooker, causing them to either want or reject the item. Just like personal tastes in art, the consumer uses art as a form of expression and personal taste, hinting to others elements of their personality.As stated before, psychology is a form of self-expression, and a form of visual communication. The way one dresses may put one in a fashion subcategory. These subcategories are thought of as a whole and are subject to judgment and discrimination of sorts. For example, a person with some tattoos and a vintage style of clothing may be viewed as a hipster, and hence the viewer may assume many things of the individual. The fit of garments say many things about oneself. Made-to-fit clothing on men in the business world is more respectable than non-tailored clothes. With women, skirt suits create the counterpoise between attractiveness and masculinity in order to appear respectable, much more than the overly aggressive pant suit. One may see the effect of clothing when one researches on how to dress for an interview in order to make an impression upon the hiring manager.Clothes are the way people express themselves in Western culture without the use of words. One can tell many things about a person based upon the way they are dressed. While many things may be erroneous when judging someone by the way they are dressed, a lot of things can be said of them based upon their dress. Thus, fashion designers and marketers must work together to cater to these people in these psychographics/target markets, while offering enough for the individual to make a personal plectron in order to be different. Psychology plays an extremely important role in fashion design.

Change Management and Communication Plan Essay Example for Free

Change Management and Communication Plan EssayRiordan Manufacturing is doing big things to improve their organization. They engage decided to qualify how the organization manages their guest management corpse. The company has not had any formal system for managing their customer information and has in the past left this up to each individual employee. This saucy system lead incorporate the use of one customer management system that exit be accessed by all employees. Our team bequeath be assisting with this process and will ensure that our intend will make Riordan more effective. During this process we will need to have several planning meetings to assist with the capital punishment of this new process and the use of our new customer management system. We as a team will ensure that all steps atomic number 18 conservatively planned and well presented to the employees. Our number one goal is to make the company more effective.The topics we will need to address complic ate the organizational structure to include chain of command, organizational culture, and the strategy we will use to make these changes effective. Their current method of management is the chain of command. This allow fors each division to have a supervisor and many levels between the bottom and the top. The level of supervision includes supervisors, middle omnibuss, and executive managers. The informal power structure is a team-oriented working environment. Assignments are currently macrocosm completed by appropriate communication among the employees. The lack of focus on individual success is often overlooked. Decentralization can also be a disadvantage as it can lead to control problems for management. This structure can generally increase conflict among employees.The most effective organizational structure that would public assistance Riordan would include self-directed teams. Riordans team environment would be excellent forself-directed teams. Self-directed teams can offe r several advantages. The largest factor we considered is motivating the employees. This will allow them the highest level of job satisfactory by boosting morale and giving them meaningful positions. Employees that have high levels of job satisfactory are much more engaged in supporting their organization. An employees behavior is influenced by their companys culture. The organizational culture at Riordan includes fairness, dedication, teamwork, performance evaluations and benefits accommodations. Everything the company offers is factored into the culture.These influence an employees motivation and will help an employee grow and gain additional experience and knowledge. Some potential influences include career advancement, job security which in apply will lead to loyal employees, excellent customer service provided by the employees, and compensation satisfaction. One of the most difficult challenges a company is tasked with is implementing change. As yearn as a company knows and understands how to effectively implement change, the less resistance they will receive. Reasons that employees resist change include lack of awareness to the change, fear of be out of comfort zone, fear of not understanding the reasons for change, personal feelings towards the change, conflicts, and fear for lack of job security.Management should always be prepared to effectively drive and handle the resistance most employees will impose. Some strategies Riordan Company should follow include effective communication of any ideas and implementation of change prior to the change date. Management should always be mindful of employee concerns and work on different training methods to help them cope with any changes that will be occurring. Every employee should be given the opportunity to provide feedback regarding the changes. Another strategy is to expect the resistance when implementation takes place. The crush way to handle that is to address it formally and identify the result ca uses of the change as well as appoint the right leaders to effectively communicate and address any potential issues. As far as the implementation of the new system goes, the next 12 months will be critical. A plan will help to dictate the direction in which the plan will take the business.Providing a detailed step-by-step instruction manual, so to speak, will be the best chance for the success of the implementation. It may take a bit longer, but implementing the plan only one step at a time will make foran effortless transaction from one norm to the next. This will also allow for feedback of the employees without aggravation, which will also give them time for significant improvements. At first, the employees will likely be confused by the change. It will take time to adapt to the new norm before an evaluation of the success can be determined. Training will be of great importance. Having a pre-knowledge of the upcoming events will prepare the employees for the inevitable. We know t hat the change is coming and so should they. The customer base is the best way to know for sure if the plan is effective. some businesses only exist as a service to a customer therefore, training the employees on the right and wrong reactions to the customers and the service that they receive will be the primary goal for Riordan Manufacturing. This will give the sense that the company is making the necessary changes to better serve them.The Communication PlanRiordan Manufacturing communication plan will consist of a formal email being sent to all managers in charge of specific domains about the Change Management Plan with a follow up of sector face-to-face meetings. A formal email being sent out will ensure the message being delivered in a timely fashion to prepare the managers for the change. It will also give them more time to prepare a face-to-face meeting with all sector employees before the change is made. The face-to-face meeting will ensure the employees that Riordan Manufa cture messages about any change that could affect them are being relayed on a more personable level. This channel will also allow manager to receive feedback from employees whether it is questions or concerns.A barrier that could be a problem for the managers stressful to deliver this Change Management Plan is Communication Apprehension. This kind of barrier takes place when an individual gets extremely nervous, anxious, or even tense when speaking or trying to send any type of communication to others. Since the managers are going to have individual face-to-face meeting with their group of employees, we hope that each manager will have the courage to speak up effectively and accurately about the change. To ensure that there has been effective communication to all employees the managers who deliveredthe messages will have to send a report back about the reactions shared by the employees during the meeting.Riordan Manufacturing is excited to announce a new customer management system. This new system will be accessible by all employees and will allow us to provide the most effective customer service possible. During the next a couple of(prenominal) weeks, Department Managers will have face to face meetings with all staff members. Team A will provide an overview of the new system and will allow the opportunity for employees to address concerns and ask questions. Please take this time and offer feedback, your feedback and concerns are vital to the success of this organization. Our number one goal is to deliver the best customer service to both internal and external customers. Together we can make this change a success.In conclusion communication and planning are the two most important things when implementing change within any organization. Employees need to know that their input is appreciated and heard. Allowing managers and employees the opportunity to provide feedback will increase morale and will maintain high levels of job satisfaction. Riordan Manufacturing has taken the necessary steps to implement the new customer management system with proper planning and communication.

Neurobiological Effects of Traumatic Brain Injury on At-Risk

Neurobiological Effects of Traumatic Brain distress on At-RiskNeurobiological Effects of Traumatic Brain Injury on At-Risk PopulationsThroughout adolescence, the brain is not fully formed. The growth occurs in Executive Functioning. Executive mathematical functioning is your ability to plan, organize, and to defer instant gratification. Its like the agate line traffic direct center of the brain (Executive Function Self-Regulation, 2015, p. 1. It helps to regulate certain brain tasks to guard against impulsive decisions. It helps to see the big picture so you hindquarters form different hypotheses. With executive functioning, everythings not black and white. In adolescents, this form of brain functioning is not fully formed during that academic degree. The executive functions of the brain ar not fully formed and complete until about the age of 25 (Understanding the adolescent Brain , n.d., p. 1. Kids set up think logically so by the metre theyre fifteen and sixteen they re ally do cut how to think logically but they dont coiffure logical decisions. This is because of the lack of formation within the executive function of the brain. If a teen is hurt during this stage of their developmental years, it could possibly be devastating for them. This is because it would change the way they view their world and their place in it. This could pay serious implications for a stripling. Even a mild brain injury or MBI. A post-concussion whitethorn take 2 years for a teenager to recover. But, a more moderate or severe injury my not be fully realized. This may be true for a teen. A teenager who has experienced a brain injury not have had previous physical disabilities but they know that something has changed, something is different about them. The adolescent stage brings its witness set of challenges. Even a teen with no previous physical or mental health history has to grapple with an adjustment period. During this adolescent stage of development, the teen i s trying to produce out who they atomic number 18, where they fit in and how to cope with peer pressures. A teenagers goal at this stage of their adolescent years is to find out who they are. Its hard to imagine at the age of 16 or 17 how a brain injury muckle change your look drastically. As a teen, they have begun to find their place in school, their place with friends and family . They may bet thinking about college or a career, what they want to do with their life and an injury of this magnitude completely changes them, forever. The injury changes the way they think, the way they react, the way they normally would look at a situation. Although they may not understand fully, they know that something is different but may find it difficult to admit because their goal is to fit in. They may be desperately trying to find out who they are and struggle with their new reality, one dont fully comprehend. Some way, something has changed you. They may get to a point where they dont eve n know who they are anymore.. Friends are acting other than towards them (be it real or imagined), parents react differently to them. Tasks that once completed almost effortlessly with no problem or much though given to it, becomes a struggle. Concepts and mechanics of ADLs become arduous. Things that they could control before, now they cant. Frustration sets in and the teen starts to act out in ways they never would have. Situations they and tasks once mastered, becomes a chore. Their field of operations habits have changed. They may not have had to study hard and tests may have been a breeze for them previously. But not now. Words dont seem to make sense any more. The star athlete has hand- eye coordination problems as well as following complex schemes from playbooks. Moderate Brain Injuries and Traumatic Brain Injuries are devastating for adolescents up to the age of 25 at this stage of their development.Functions of the Lobes of the BrainThe frontal lobe the parietal lobe the t emporal lobe occipital and the cerebellum associated with the frontal lobe or various control they control certain of our behaviors and when is injured that a certain consequences changes that are seen when there is an injury to frontal lobe include problems with sequencing, difficulty making decisions or perseveration. Someone can experience decisions people experienced decreased attention, changed personality, problem-solving difficulties, a decrease in their ability to verbally express oneself. A lack of spontaneity and uncontrollable emotions, amicable and sexual behaviors decreased initiation of voluntary movements. The changes that we see when temporal lobe is injured is that people a problem understanding the spoken word. They have problems with selective attention. on that point can alike be sexuality changes. sexuality changes. A person with a temporal lobe injury may be found to persistently talk. With a temporal lobe injury, there is an increase in aggressive behavior. They have problems recognizing faces, identifying objects and categorizing them.The parietal lobe is an area of the brain that where there is a higher level of functioning. Injury to the parietal lobe can cause difficulty naming objects. There can be problems cognitive processing their tactile sensations (the sense of touch) and problems processing and understanding what their fingers are telling them. A persons academic skill set declines as a result of an injury to this part of the brain. Things that they were easily able to do in the workplace or in the academic setting from a cognitive standpoint are now diminished or gone. Theres excessively confusion between the left and the right, a wrong of hand eye coordination and a decrease orientation of where the body is from a spatial standpoint. Damages to the occipital lobe is where issues of vision defects, the loss of the visual field. One may also have problems visually locating objects. Importantly, they may also have problem s identifying colors. They may also have distorted vision and even hallucinations. They can also have what some call word blindness. There is an additional challenge of the inability to perceive the way objects move. It would not be farfetched to connect problems with tuition and writing in light of an injury of this magnitude. One may experience an overall slowing of our brains processing visual information. Now for the cerebellum, the area located in the back at the base of the brain and on top of the spinal column. With the cerebellum, there are different things that are more like areas of specialty, things that our cerebellum does for us all(prenominal) and every day. It controls the gross and fine motor coordination. When we decide, we want to reach out and grab a jar off the shelf, we put our arm out and do it. Thats the cerebellum in action. We are balancing our equilibrium, the ability to stand up and not fall over. The cerebellum gives us the ability to be able to ride a skateboard, cycle or to go for a jog down the block. Our postural (causes dizziness from standing up as well as fast)control and our eye movements, moving our eyes back and fore up and down and utilizing our eyes to obtain visual information so that it can be processed by our brain. The brainstemcontrols so much of what happens in our body. It controls so many of the different functions that allow us to survive as human beings. It is an area of the brain that really, we take for granted and we should be able to take it for granted. But, when it becomes injured through an accident or whatever, the brainstem and the injuries that flow from that have horrible consequences. When a person has an injury to the brainstem we see the damage to the regulation of our ability to hold our body temperature. It needs to be kept at a healthy temperature as opposed to getting too hot or too cold. We can lose the ability with an injury to the brainstem, efficient and effective management of our he art rate or the rate at which we breathe. Someone with injuries to their brainstem also experience problems with balance and their movement. They have problems with swallowing food and liquid, something each of us should be able to take for granted but an injury to the brainstem would revoke that privilege. brainstem injuries classically can be associated with symptoms of vertigo where the world spins. Often, its uncontrollable and unfixable. Theres dizziness and nausea.In summary, the different lobes of the brain carry out many cognitive behavioural and social functions in terms of all the different aspects of our physical life of our emotional life. I have summarized the lobes of the brain to illustrate the way we think, the way to process information, down to larger impacts of injuries to the brain. Talking about the brainstem illustrated functions of how we swallow food, how our body regulates our temperature and so on. The key point in describing the different areas of the bra in and the different functions can be summed up this way. When any of the lobes of our brain are, damaged or injured either by accident, by a driver, by a drug, or by a Dr there are horrible consequences that are inescapable.ReferencesExecutive Function Self-Regulation. (2015). Center on the Developing Child at Harvard University. Retrieved from http//developingchild.harvard.edu/science/key-concepts/executive-function/Understanding the Teen Brain . (n.d.). In University of Rochester Medical Center Rochester, NY (Ed.), Health Encyclopedia. Retrieved 0February 27, 2017, from https//www.urmc.rochester.edu/Bay, E., Mclean, S. A. (2007). Mild Traumatic Brain Injury. Journal of Neuroscience Nursing,39(1), 43-51. doi10.1097/01376517-200702000-000090692

A report on the poultry industry

A report on the bird industryThis report studies the poultry industry in the Sultanate of Oman, lastlighting the strong performance and growth in the future. Will be place ASaffa nutrition as producer and supplier of its products and its cast as market leader in the industry.The meaning(a) cultural and social crooks reported ar the increment consumers awareness of healthy viands, as well as the changes of the stinting climate. It was found that the attractiveness of poultry industry has declined because the highly rivalrous of rivalry and power of debauchers and also higher threats from substitutes. Its also addressed that the cast of ASaffa is fair of the change of the attractiveness of the industry.Three significance functions of ASaffa premiere is the logistics and Distribution network , where ASaffa can make efficient and quality control of distributions of its products through the network in the bucolic. Secondly operations, which includes inventory management, quality assessment which support in value creation and third one is sales and marketing which hold in ASaffa completive by providing promotions offers. In other side, found that ASaffa has iii important resources and capabilities which can make its extremely proficient supply orbit success full supply fibril, brand story and the location of the firm.At the end, recommendation is in two manner, a short term by budgeted much price on advertisement of ASaffa as a healthy producer and convenience the consumers that the put up apply natural chicken feed. In the Long term, recommended to focus on differential factors like diversify into more profitable sugared and polar food due to probability of plus in the cost of return of the industry and which lead to less probability.Table of circumscribe1.Introduction 42.External Analysis 52.1Macro environmental factors affecting the manufacturing (PEST Analysis) 52.2Porters Five Forces Analysis 62.3Comparison of industry Attractiv eness for ASaffa 83.Internal Analysis 83.1Assessing of food chain ASaffa viandss participate in 93.2 Value chain Analysis of ASaffa Foods 93.3Assessing a portentous Resources and Capabilities of ASaffa Foods 103.4SWOT Analysis 124. system Options 124.1TOWS Matrix 12134.2Scenario Analysis investigate different futures 144.3Strategic Direction with Ansoff Matrix 145.Recommendation 156.References 16IntroductionThis report line of business ASaffa Foods S.A.O.G (ASaffa) position in the Food industry in Sultanate of Oman. To understand ASaffa Foods Strategy, entrust assess its internal operations and then its successful. Then, can make recommendations for sustained competitive wages of a future based on an assessment of external factors that affect the market.With the growth of economic globalization, Food industry in the Sultanate of Oman becomes an additional significant last ten years. The poultry industry is extremely competitive in Oman and ASaffa Foods is leader of the market with biggest annual production in Oman, Gulf Countries and other countries.ASaffa elevated its continuing ability to meet the growing demand in the country and abroad. Starting with capacity of 7500 MT in 2004 and increased to the current capacity of 17000 MT per year. The company I planning to add more capacity to reach out the capacity of 21,000 MT by end of 2011. In addition, the company announced its insertion in Bahrain and Yemen, and is planning to enter Kuwait in the near future. The revenue driver of the Company is 35 % from Omani markets.The vision of ASaffa is to become No. 1. and gener eachy winning diversified food firm in Middle East. The products of ASaffa are natural, healthy and slaughtered as per Islamic law Halal. A Saffa has produce a glacial and seraphic chicken products.Although, that Dhofar domestic fowl Company SAOG , Barka Poultry Company and Sohar Poultry are the main competitor of ASaffa Company but ASaffa is still a iodin player in the industry in O man with 25 % of market share . To meet the increase demands from domestic from Oman and Gulf countries, ASaffa has a big capacity of its rear which allocated in Thumrait in the south of Oman, which is the most modern international manufacture proficiencys and machinery.With a home grown market share for poultry products of bothplace 25 per cent and plans to increase this to nearly 35 per cent in the near future, ASaffa Foods core business is making great strides to reduce the dependency for chicken imports to the Sultanate (Oman perceiver unsandedspaper, Feb 1 ,2011). In addition, and as part of its plan, ASaffa continues to maintain its reputation as a leader in the food market and domestic production in Oman through the establishment of a study facility for the production of table eggs for 100 million annually, and manufacture of wreaked meat products.ASaffa uses its skills and expertise to take to heart in issues of food security department in the Gulf Countries. Where th e company working as a consultant to assist in the build and operate of the largest poultry manufacture in Qatar.External AnalysisThe external environment analysis provides the company with a significant external link between its nodes, competitors and the products it offer. In this role allow analysis the external macro environment that affects the industry by using PEST analysis and interpretd how it go out impact the profit of Al Saffa . later on that will assess the position of the competitive environment by using Five Porters and will look at to the attractiveness of the industry to Al Safa in the upcoming years.Macro environmental factors affecting the Industry (PEST Analysis)This step is to identify the trends and issues that will affect and change the industry.Political Factors The judicature of Oman encourages the supports the business of food toward the food security in the country by grants such companies. In Oman, Exempting Wholly Omani Owned Companies from Tax fo r 5 Year (The law of income tax on companies, Oman,1975). This trend is give the company opportunities brought by changes of the government and public attitudes toward the industry, changes in political institutions and the direction of political processes, legal issues, and the overall regulatory climate.Economic Factors The economic changes in the world led to increase the take cost of food consumables, hence the consumer are thinking of other alternatives food at low prices. For example, buy frozen chicken at the lowest price rather than fresh chicken with higher-price. To compete on the low cost alternative, the company produces a frozen food instead of focusing on a fresh food only.With international commodity prices rising it will also become increasingly pricey to import food products making it more important than ever for the Sultanate to lower its dependency on imported food (Oman Turbine, 2011).Social Factors The main social trend is increase of the customers awareness of the health food, and this lead to produce a healthy and fresh alternatives food. This trend gives the opportunity for the Company as the main player of Poultry Farms in the market. But in other side, its also making a potential threat in niche farmers markets in the internal region of the country which focus in produce the fresh Poultry Farms. During last three years, ASafa fulfilld and gaining Macro poultry industry in Oman and also invested the opportunity in the market.On more social factor is the trend of people to be more convenience by buying their needs from a single store includes all the products. This trend also makes the company the opportunity to increase demand for its products due to the distribution of their products to the largest number of retail market. This is an opportunity for also people to buy a fresh poultry in a manner faster without loss of time and effort where the consumer does non need to go to poultry farms to buy fresh poultry.Technology Factors A Saffa has a modern international manufacture techniques and machinery. However, the technology is changing rapidly and do not need to spend more cost to regenerate or replace the old machine for long term.Porters Five Forces AnalysisIn this section will assess the attractiveness and profitability of the poultry celestial sphere in Oman than assess the relative position of the company in the industry .Threat of substitutes by examining the market, the threat of substitutes is high in poultry in Oman because ASaffa Foods faces umteen indirect competitors from farmers markets. Existing indictors in the local market , the indirect competitors are potential substitutes to ASaffa Foods and create threats in the future. Farmers markets induce seen a significant expansion in Oman and providing a fresh food with convenience choice. With increasing the health consciousness towards health alternatives, the farmers markets get by fresh products and natural produce and this also cause a thr eat potential in the future.Degree of Rivalry in Oman, the poultry business is highly competitive. Because the small number of main players in the market and overleap of differentiation due to nature of products, a high degree of rivalry is exists in the market. Hence, the competition is based on price and other factors like sell location and choice of product. There is an increase in future rivalry due to the entry of naked as a jaybird local company Barka Food (because their business will focus on the north area of Oman, which have a large number of the population) and also new competitors from UAE and Saudi Arabia which will make the industry nurture competitive and risky threat in future .Barging power of suppliers bargaining power of suppliers is extremely very low. ASaffa Foods controlling market share for poultry products of over 25 per cent and numbers of local suppliers have a very limited choice of intermediaries to select from. Thus, ASaffa Foods is the main customer a nd purchaser of raw strong in the industry. On the other hand, this situate to change with the entry of new companies with authorities policy increase the competition in the industry. Therefore, the bargaining power of the suppliers is a middle in the future because expect a bigger selection to deliver to.Barging power of buyers the buying power of customers is in an increase. The government raise the level of food security by supporting and encourage the small-scale producers and reduce the competition barriers by allow farmers markets to come in the market which lead to increase customers selections (Al Watan newspaper, 2009). As a result, the customers barraging power is increase and thus, the increase of customers bargaining power will enable customer to compare prices and select the cheaper alternative and this aspects take customers barging to a further medium level.Threats of new Entrants the threat of new entrants is low and this is due to the role of government of Oman t o support the local business of food toward the food security in the country. ASaffa also says that it has no fear of other competitors entering the market place either in Oman or the region (Times of Oman, 2010). Despite that this market does not require a high infrastructure, but its needs experience to manage the project efficiently and its easily to be exposed to losses because spread of diseases (e.g snicker Flu) or change the social factors of people regarding the health food.Comparison of industry Attractiveness for ASaffaFrom previous section on the Porters Five factors analysis, the poultry industry identified reasons of the weak bargaining power of suppliers and buyers and barriers to entry. Consequently, the company achieves profitability until now. Therefore, the position of ASaffa is medium of the change of the attractiveness of the industry. Also, the profit of Company may be decrease from high to medium in future.The reasons for this are increase in bargaining power of suppliers and buyers with the bigger rivalry and the entry of new companies.When the industry attractiveness and profitability has decreased from earlier levels, the capability to do better than its rivals depend on the Companys resources and capabilities which can develop in the future.Industry Attractiveness / Profitability of ASaffa Foods until now.Internal AnalysisIn this section will identify the major resources and capabilities of ASaffa Foods by evaluating the situation of ASaffa Foods in the food chain to participate in and examine the major role within ASaffa Foods value chain which delivers the large amount value to the firm.Assessing of food chain ASaffa Foods participate inASaffa Foods is the sole supplier of all their chicken products and the food chain is provide wholesale with a channel to reach end consumers. The Company has a big farm with high capacity and intends to increase the production in the future to meet growing demands in Oman and Gulf countries. The ASaffa farm is on the main highway between South of Oman (Muscat city) and South ( Salalah city) which make distribution process are quick and well-organized. The Farm has its own water supply .From the poultry resource, no serious issues of supply chain face the ASaffa Foods. A dedicated run Chain Management (SCM) team works round the clock to identify potential suppliers and procure the required high quality raw materials in a timely manner (www.asaffa.com).Value chain Analysis of ASaffa FoodsASaffa has made possible 100% product availability through its branch Sales offices spread crosswise Oman covering all the regions and the interior markets. This is a very healthy sign of effective and intensive distribution system across the country. The total coverage exceeds 1600 outlets. With massive branch network covering entire Oman, our reach is not just limited to groceries, we also cater to restaurants, butcheries, catering companies and other institutions.There are three main va lue creating functions to deliver Companys commitmentLogistics Distribution Network the chickens feed is manufactured in ASaffa and therefore, the company has own operational control of the logist to conduct QA audits to stop up that the products is in a high manner.ASaffa Food is the sole supplier of all their products and its control the network of distribution of its products. To en certainly that ASaffa products are available in every Hyper Super Markets and retail stores, ASaffa has owned a fleet of 25 reefer trucks to deliver a frozen and fresh product to be available to the customer at all time and across Oman.Operations this includes inventory management, customer satisfaction and quality assessment. ASaffa offers a large choice of new products to its consumers.Quality opinion ASaffa has a commitment of the importance of the quality of its Clients/Buyers and to deliver highest quality of products .Also, the Company implements a Hazard Analysis and Critical Control Points systems. Furthermore, the chickens feed is manufactured in ASaffa farm by using a scientific feed management and this allow the Company to control the quality of natural fed.Inventory management using a technology to make sure that stock level is adequate at all time. Also, using forecasting system to prevent unexpected increase or decrease in demand of the product.Sales and Marketing as mentioned before, ASaffa Food is the sole supplier of all their products and its control the network of distribution of its products. Therefore, ASaffa Food is compete successfully and increasing its sales by a promotion of a product inside a shop, committed to deliver the fresh products to retail merchant on time and enhance a consumer research and environmental changes. This is an important to identify and use a schema to compete successfully in future.Assessing a significant Resources and Capabilities of ASaffa FoodsStrategy capability examines different types of resources and competence withi n the organization in order to survive in the market. There are two types of resources, first is physical or tangible of the organization including (finance, Plant and labour). The other resource is the intangible resources which consist of (knowledge, brand reputation and knowledge).To compete, ASaffa Foods is using strategy of differentiation and cost leadership by adopting an efficient supply chain to control the cost and brand image.Asaffa growth-oriented strategy to branch out into other complementary products began in 2009 by adding value-added packaged food products. The packaged products are currently out-sourced from the UAE and its contribution to the companys bottom line is less than 10 per cent.ASaffa has four significant resources and capabilitiesSuccessful Supply chain ASaffa food has an efficient distribution network across the country. The tangible as places such a manufacture of Chickens food and technological capabilities are important for ASaffa food to achieve a higher EBIT. But successful supply chain in inadequate as a distinct competency.Brand Reputation ASaffa Food has make a brand reputation as providing a fresh food and Halal local products (The term is used to designate food seen as deductible as per Islamic law). This has already been through the consumer experience with products and also advertising campaign undertaken by the Company to promote its products. The reputation of the brand is very important of the consumer satisfaction. Therefore, the reputation is not a competitive advantage .it is a point of equality that the Company must have in order to compete.Financial position the Company has a good financial position in the market .In addition the government has supported the company by a Tax freedom which was expired in 2009. Regardless of the tax deducted for the next years, the profit after tax is expected to increase for the next two with an growth plan.Location ASaffa has a big capacity of its farm which allocated in T humrait in the south of Oman. This location gives ASaffa more advantage to build a big farm with water resources, government subsidy by not charging any cost of land and also near the big city in Oman.Despite the above resources and capabilities of ASaffa, the Company has face a change in its top management. The growth on Omani economy has resulted in number of opportunities available to professionals. this created a challenge for ASaffa to change its HR policy by encourage the existing top management by pay high salary and others benefiters.Tax exemption which was expired in 2009, will lead to high cost of structure for next years. In addition, ASaffa has a large capacity of the production of the fresh chicken and to change to frozen chicken, it would be more cost for the Company.SWOT AnalysisExamination of the internal and external environment is significant measurement of the strategic planning process. SWOT analysis gives information that is useful in matching the resources and capabilities of ASaffa to the competitive environment.Summary of SWOT analysis of ASaff FoodExternal AnalysisInternal AnalysisOpportunities Low of new entrantsGovernment support.StrengthsStrong brand nameGood reputationHealthy and quality foodDistribution network fix new productsLocation of the farm.ThreatsSubstitute products.Industry is highly competitive. time out the consumer from fresh products to frozen foods.Trade barriers between Oman and other countries e.g Yeman.WeaknessesHigh cost structure.Losing effecting top managementStrategy OptionsTOWS MatrixBy examine the Company Threats and Opportunities (External Environment) and the weakness and strengths (Internal Environment) , it can be understanding ,identifying and developing a strategy options for ASaffa Food.Its important for ASaffa to build the majority of its above strengths, avoid its weakness, take advantage of the opportunities available and control its threats. The following is the TOWS Matrix, gives A Saffa the opt ions that can be could followedExternal Opportunities (O)Low of new entrants/Government support.External Threats (T)Substitute products./Industry is highly competitive./Shift the consumer from fresh products to frozen foods./Trade barriersInternal Strengths(S)Strong brand name/Good reputation/Healthy and quality food/Distribution network/Create new products/Location of the farm.SOMaxi-Maxi StrategyUsing strengths to maximize opportunities.STMaxi-Mini Strategyusing strengths to minimize threats.Internal Weaknesses (W)High cost structure/ Losing effecting top management.WOMini-Maxi Strategyminimize weaknesses by taking advantage of opportunities.WT Mini-Mini Strategy minimize weaknesses and avoid threats. From the above evaluation of options, the Maxi-Maxi Strategy which use strengths to maximize opportunities is the most benefit to achieve the mission and vision of ASaffa Food.Scenario Analysis investigate different futuresScenario Analysis is useful way to assists ASaffa to make jud gment in the situation of the different futures that could arrive. The take travel of make scenarios forces ASaffa to challenge its assumption about the future. By determining the Company plans based on a possible scenarios, than Company can make sure that its decisions are right even if environmental changes.The following is same of Scenario analysis process for ASaffa Food High cost structure ASaffa is planning to become a number 1. In the Middle East by soon. this can be done by providing a high quality of the fresh and frozen food with competitive price.From the PEST analysis, it was reported the key factors of political, economic, social and technological that impact the cost of products in ASaffa food. Thus, the key assumption of reducing a cost of products areBuild a new farm of poultry in North of Oman to increase the sale and reduce the cost of sale.Using international advert to keep up a market position of ASaffa products in order to increase the sale of fresh productsBui ld a marketing plan to sale the fresh products during the period of validity, so that the company not losing a cost of products if the is expired.Developing the above Scenarios A Saffa can start with improbability scenario of build of new farm in North of Oman . the future scenario will one of the followingEconomy in Oman going up with government support to the local firms to be more competitive. Hence the Company will have a sustaining competitive advantage over ten years.Economic slowdown then the Company will have more cost of capicty which effect the cost advantage and loss the market.Strategic Direction with Ansoff MatrixDefining strategic direction might be a big challenge for Asaffa Foods. Ansoff Product/ Market matrix is a tool to recognize the basic option and directions for Asaffa Foods. Taking into consideration Asaffa Foods approach to develop new product and penetrate new markets, four different possibilities can be applied.Taking into account these combinations, Asafa a Foods seem to successfully attract and penetrate the highly competitive markets by offering its high quality products in a competitive price as the company have a competitive cost advantage. This itself will additionally define its market development and growth with reputation locally as well as existing market and internationally as new market, which will develop and enhance the existing products in the new markets. Asaffa could also move toward product development strategy with their existing capabilities or creating new ones to separate total satisfaction of the changing needs of the customer by developing new products. The company can also implement a diversification strategy and add new production lines such as dairy products as it has the capabilities and resources.RecommendationIn future,Asaffa should have a framework and control models. Those models have set targets, feedback, and measurement of performance (Frances, et al, 2007). For instance, the Company by applying tho se models can recognize if there is a gap between released direction and desired trend. By this technique, Asaffa Foods can set a plan for unforeseen events and circumstances. As an example, in the near future, there will be more existing or new Food production companies entering the local market. In this situation, Asaffa Foods can use its cost control advantage and adjust its plans to overcome the change in the aggressive competitive forces.The variable quantity actions are planned by Asaffa Foods in nonstop developed process to administrate and control the unforeseen events the dynamic changing environment. Those actions are best technique to maintain the existing competitive advantage associates with the firm (Frances A. et al, 2007). By apply this technique Asaffa Foods will improve the strategic planning which therefore, keeps the company doing well in long term

Clinical Practicum Reflection Essay

Clinical Practicum Reflection EssayDuring my first day of clinical practicum in MMW AQH, the express withstand do a medication error and did non narration it, she instead she tried to cover it. I would like to reflect on the incident and what I energize learned from that situation as a nurse.ElaborateThis incident happened during- my first clinical day in MMW AQH around 1pm while administering drugs by a register nurse, I was observing her practice in drug administration. She started to prepargon the drugs on advance she asked me to collect the drug charts from uncomplaining bedside and care for station .While she was distributing drugs for tolerant she was be their needs and answering doctors order by the time goes she mother distracted and lost her concentration this situation made me confused and not knowing which patient is next. The nurse had many task to do at the same time. She continued in drug administration but this time with improper way of patient identificat ion, when we reach to the room where incident happen patient requested to apply his drugs later as he still having his lunch she kept the drug in effect(p) to him and left .After we finished three more patient she went covert to him as remembered something she was looks stressed and panic, I asked her what happened she did not reply instead she asked the patient to give her back the tablet.Patient handed the tablet back to her then she gave him another tablet, I realized this was a drug error it was her luck that patient did not take the medicine, she start to explain to him what happen and asked for apology, the patient was so angry yet feeling sorry for her. He questioned her if he had the drug who will take the indebtedness? She did not answer. He was not willing to cause a trouble for her so he kept quiet. She proceeded with her work like nothing happen, I was expecting her to base but she did not, when I asked the reason, she reply as long as no harm happen there is no nee d to report beside that there is no time to report. This left me thinking how many medication errors left un-reported?AnalyzeThis experience left me disappointed it was hard for me to accept what happen because I puzzle fixed believe that patient safety is first regardless how busy the nurses are. Since then so many question gushed to my head, why this incident happen? What are the causes? Was the mental faculty nurse afraid? Is the nursing negligence acceptable? To answer these questions I have to recall the situation .It was obvious that the circumstances the staff nurse was in made her prone to such incident, her lack of concentration and her unprofessionalism in administering medication made her close to put patient health in danger. barely this should not excuse her from responsibility. I can understand that she was in panic and in a stressful situation but she is accountable for her action since she decides to pass a nurse and deal with human life. I believe that increased work load made her go for short cuts and malpractice just to finish the carry off .on the other hand she failed to identify the patient because of distraction. But the main reason why she did not report is maybe she thinks about her colleagues reaction and she may be punished for that. From what I experienced drug error could be preventable if the staff nurses adhere strictly to hospital polices no matter what.Revise there is no exact definition for drug error but, the study Patient Safety Agency and the US National Coordinating Council for Medication Error describe and Prevention define it as an any preventable event that may lead or cause inappropriate medication use or patient harm while the medication is in the control of health professional (smith, 2004). According to the latest researches which conducted by Food and drug administration association and the National Patient Safety Agency drug errors always left unreported for many reasons, some of these reasons are related t o fear and work overload. These two factors were considered the about dominating factors when it comes to drug errors. Excessive work always leaves the staff fatigued and preoccupied with many task to do and less time to finish it (Mayo, Duncan Chloe, 2004). achievement over load lead the staff to go for the shortest and easiest ways which entrust in poor nursing practice. Failed patient identification is also another result of work overload, health care professional are not able to counter check and verify patient identity correctly with other staff because of excessive work. On the other hand Fear from consequences and the colleagues reaction are always the reason why health care professional tend to track drug errors and not reporting it. Their self esteem will be badly affected in that moment because of that, they will loose the ability to sound out and they will comet more vital mistakes. However not reporting drug error is worse and harmful to the patient life. Profession alism is the only way to develop the nursing practice in administering drugs. Right patient identification, Right dose, Right drug, Right time, Right route and Right documentation are the safest bath to follow(ClaytonStock, 1997).New overtureDrug errors are a common problem in health care facilities which always associated with serious events so reporting about errors becoming a must to improve the system and patient safety .Most of the international accredited hospitals such as Alwasl Hospitel are now blame free culture, encouraging staffs to report the errors and not to become intimidated by it. Also they deal with reports in confidential manner so the access to such documentation is restricted to sack person. Their policy stat that all incident report should be written in narrative description which should be comprehensive description of facts containing no personal judgments or opinion and no implication or accusations (AWH. PP,2004). These hospitals are providing educational session about errors reporting which is important to increase the awareness among the staffs in order to become a positive link in the hospital. These hospitals are maintaining yearly competences in medication management and use for all health care professional. One address that all health care facilities are trying to achieve is minimizing work load on the health care professional. Most of these hospitals are controlling patient subroutines and trying not to go beyond their capacity, they also trying hard to solve the staff shortage in way that will not affect patients and staffs. Other ways in improving medication administration system is by computerize the drug charts for more clarity and using whole dose system. This system helps the health care professional to minimize drug error, it include single unit package with generic and brand reboot, manufacture, lot number and expiration date. Following this system has many advantages. First it reduces the time spent by nurses in pr eparing drugs. The pharmacist will have a clear wad about patient situation regarding adverse reaction and contraindication. Patient identification will be easier as each single package has patient name and number so double check may not needed in emergency cases(ClaytonStock,1997).

The Namib Desert :: essays research papers

The Namib DesertThe Namib Desert is a parched and rippled leave, an endless expanse.It stretches along the wouthwest coast of Africa from Angola in the uniting,through Namibia, into South Africa. The name Namib means emptiness. About1,700 km (1,060 mi long and 100 km (60 mi) wide, the desert is bordered on thewest by the Atlantic Ocean. The Namib has an approximate eye socket of 170,000 sq km(65,640 sq mi). It rises from sea level 914 m (3,000 ft). Temperatures average16 deg C (60 deg F). Sands, varying from yellow to red in color, regulate dunesreaching 240 m (800 ft) in height. The annual rainfall averages only 25 mm (1in), but high humidity results in fog and dew. In the north deeep canyons havebeen cut by streams. The areas main rivers, the Orange and the Cunene, followthe southern and northern borders, respectively, of Namibia. One river, theQueeseb, is made of water collected from over 160 km (100 mi) inward. TheQueeseb causes water holes, for which many organisms rely on for water besidesthe actual river itself. Acacia trees grow along the rivers, and short grassesand succulents thrive everywhere. One of the most important animals of the areais the baboon. The baboons excavate for underground water that many otheranimals depend on. There are many other animals that have adapted to live inthe Namib desert farther away from the rivers and streams including 45 speciesof lizards and more than 200 species of beetles. The nocturnal gecko, like manyother animals, burrows in the sand to escape the days heat, 77 deg C (170 deg F).The palmado gecko drinks the moisture that forms on its own body from the fogand dew, as does the sidewinder snake. The sidewinder has adapted a special wayof moving in the slatternly sand which gives it its name.

No Gentlemen Admitted :: essays research papers

"No gentlemen were admitted" writes Louisa May Alcott in Little Women to describe the all-female private revue the skirt sisters perform. And as the novel progresses, superstar cannot financial aid but wonder if this same sentiment does indeed echo throughout the novel, as male characters are conspicuously absent while all the gelid parts are played by the women characters. This gender imbalance -- in that there are more female characters than male in Little Women -- is in particular obvious when male authority figures such as Mr March and Mr Lawrence are markedly absent for most of the novel. When they do appear, they are in need of contend and care from the women. Mr Lawrence, who is nursing a broken heart over the death of his daughter, is healed by Beths gentle manners, while Mr Marchs broken constitution is nursed hold up to health by his loving wife and daughters. The only male character who appears prominently in Little Women is Laurie, who, although the riches t and most eligible bachelor for miles, is drawn to the maternal smile and warmth of the little cottage, despite the luxuries of his mansion next door. John Brooke, Lauries tutor and Megs husband, too, is drawn to the homey atmosphere of the March residence, having recently lost his mother.In a bold move that differentiates Alcott from her contemporaries, the male characters in Little Women are all not capable of providing sustenance to their womenfolk as they are incapacitated (either by a war injury, an emotional scar, or an impoverished background). The women are thus forced to take on varied roles in order to provide materially and emotionally for the family. They are the ones who shoulder the burden in situations not unlike those of the Alcott family. Is it by chance, or is premeditation, that most of Alcotts novels birth an absent father? And when he does reappear, he is very often silent, ill or injured. It is obvious Alcott has problems portraying strong male characters, p robably from the fact that she hadnt seen too many of them. Furthermore, Alcott is not able to describe a situation where love is emoted expressively from men. In all her novels, the male characters disappoint -- in one way or the other. In many ways, they are very similar to her own father. Bronson Alcott was a man who preferred dreaming, shirking his fatherly and husbandly